Business Tools & Concepts
for Non-Business Majors
Proposed New Course
Everyone needs to know something about business--
We are all in business.
It is important to understand the basics of how things are valued
in the business world, and to effectively market what you do. At
some point, you will have to deal with budgets, costs and profits. Profit
(or, in the not-for-profit environment, availability of resources) is the
measure of how much other people value what you produce.
This course isn't for business majors. It's a practical course
in business for non-business majors, who are perceptive enough to realize
that they must know something about business to successfully pursue their
first love -- Chemistry, Engineering, English literature, French, Medicine,
Counseling, Teaching, or whatever they have decided to do--in the real
world.
This course is a survey of topics from the business curriculum delivered
in a style appropriate for general audiences.
You will come out of this course with understanding you need to deal
with the business aspects of your chosen field, and with some practical
tools you might need to start your own business.
Some tentative textbooks:
Nickels, McHugh, McHugh--Understanding
Business includes the Essentials of Business CD-ROM
and The Vest-Pocket MBA by Shim, Siegel, Simon
Here is a list of tentative topics:
I. The Science of Business Decisions
Reducing conflict by redesigning the decision process.
Objective approaches to quantifying options and reaching consensus
Optimism, Pessimism and Risk Management
Game Theory and Total Quality Management
All You Really Need to Know About Statistics
II. Finance & Accounting
Breakeven Analysis and Budgeting for Fixed and Variable Costs
Incentives, Management and Accounting
How Accounting Rules can Lead Managers to do the Wrong Thing
Business taxes and form of business organization-e.g. corporation,
partnership, sole proprietorship
Finance, Forecasting, The Stock Market, and other Psychic Phenomena
(including the time value of money)
How to Read a Balance Sheet
III. Operations and Efficiency
Scheduling & Time Management
Waiting Lines and Service Levels
Why "equal" isn't equitable, and "adequate" service isn't good enough
IV. Principles of Marketing and New Product Development
Basic Economics--Supply, Demand, Price Theory & Market Segmentation.
Breakthough Products, Market Research and Positioning
Project Management and Implementation
Competitive Advantage and the Mathematics of the Dilbert Principle
V. Teamwork
Industrial Psychology, Organizational Behavior and Supervision
The Special Issues of a Volunteer Environment
VI. The Changing Environment of Business
International Business
Entrepreneurship and Procedures for Starting a New Business in Missouri
E-Commerce and Business on the Internet
Enrollment in this course is open to all levels. The only prerequisite
is familiarity with basic algebra. See Dr. Bud Banis (230 CCB; email:
rbanis@jinx.umsl.edu;
phone: 314-516-6136) for more information.
In addition to extensive business training, the
instructor , a PhD Biochemist with an MBA, now a full-time Business
Instructor, has twenty-years practical experience in corporate environments
and is an entrepreneur. The course will draw examples from a number of
fields.